MAMA: The Evolution of Automotive Manufacturing in Mississippi


If you rewind the clock 20 years, a conversation about automotive manufacturing in Mississippi would never take place. Building cars and parts for cars was restricted largely to cities like Detroit. That all changed in 2001, when Nissan chose Canton, Mississippi, as the site of a new North American production plant, and automobiles soon began rolling off the assembly line.

The Mississippi Development Authority (MDA), in conjunction with other state, federal, and private agencies, put together a great incentive package for Nissan as part of attracting them to build their new plant in Canton. Nissan was, for the industry, a sort of test case; other manufacturers watched to see how they would fare in this state new to automotive manufacturing.

Canton’s Nissan plant is now one of the most complex automotive manufacturing plants in the country, with eight different vehicle models coming off the assembly lines. Nissan’s location in Mississippi bore fruit, and other manufacturers were not long in noticing. The positive results opened the floodgates for others in the industry to begin considering the benefits of locating their next facility in Mississippi.

Don Stoegbauer, executive director of the Mississippi Automotive Manufacturers Association (MAMA), says that “Nissan’s choice of Mississippi started a landslide of movement in the automotive sector that changed the landscape of automotive manufacturing in the state.” Notable additions of manufacturers include Toyota, PACCAR, Green Tech Automotive, Yokohama Tire, and Continental Tire. Upwards of 50 more Tier 1, 2, and 3 suppliers have located in the state since then, building parts and providing services to Mississippi’s automotive manufacturing plants.

Why Mississippi
Says Stoegbauer, “There are many reasons for automotive manufacturers to choose Mississippi, but the cornerstone is the workforce. Mississippi has a workforce that does high-quality work, and is prepared to come to work every day and do their best. Incentives are nice, but no package of incentives would ever have been enough without the Mississippi workforce.”

In addition to the workforce, support for the auto industry has become another major factor in helping convince manufacturers to locate in the state. Both state government and private parties throw their support behind these projects, making sure everything lines up for success.

Other significant factors impacting the phenomenal growth of automotive manufacturing in Mississippi include the state tax structure, incentive packages, economic environment, land for building and expansion, secondary education for workforce training and development, direct access to rail, air, and shipping lanes, and the continued movement of suppliers into the state.

The rapid growth of the industry in Mississippi has obviously been beneficial for the state’s economy, but no change comes without challenges. As automotive manufacturing has expanded in Mississippi and across the region, regional resources have been stretched to support all of the new plants and industry.

One of the largest challenges is having an experienced workforce in place to step into the various positions needed in manufacturing plants. Manufacturers need local development programs and strategies to retain and attract qualified talent to the state. Mississippi is tackling this challenge by continuing to expand workforce development programs in the state, especially supporting university and college programs designed to train people to work in these facilities. Many of these programs exist, including the CAVS Extension at Mississippi State, the University of Mississippi’s Center for Manufacturing Excellence, and myriad training programs at state community colleges, often designed in conjunction with local manufacturing facilities.

Technology is another challenge area that Mississippi is stepping up to tackle. The automotive plants locating here need technology to help improve the manufacturing process. Technology impacts everything from efficiency and productivity to worker safety. Stoegbauer gave a perfect example of how Mississippi is addressing this need: “The CAVS Extension and MAMA partnered together to host an Innovation Conference in early 2016, which brought together manufacturers and over 60 technology, component, tool, robot, and assembly equipment companies at Nissan’s Canton plant to look at innovations and how new technology could help each individual plant.”

Rewarding and significant careers are being created by the growth of automotive manufacturing in Mississippi, and as long as these and other challenges are met when they arise, Mississippi should continue attracting interest from this particular industry segment.

MAMA: Mississippi Automotive Manufacturers Association
MAMA was founded in 2005 to “provide a forum for interaction among automotive manufacturing companies in Mississippi.” MAMA works to further automotive manufacturing in Mississippi through various avenues, including encouraging company cooperation, hosting informative and collaborative gatherings, and even offering college scholarships for students planning to study in fields related to automotive manufacturing.

MAMA works today to help problem-solve and improve the automotive industry in the state. A significant piece of this work right now involves fostering synergy between MAMA and other automotive associations in surrounding states. While the southern states do compete for new jobs and industry, MAMA’s vision is to also have them cooperating to further develop what is becoming known as the Southern Automotive Corridor.

2016 is a significant year for MAMA, since they will host the annual Southern Automotive Conference in Biloxi this October. It is Stoegbauer’s hope that the conference further helps states collaborate where it makes sense — developing the regional workforce, sharing ideas, setting benchmark goals, and developing best practices for manufacturing excellence and safety. Working together, the region will continue improving, and Mississippi will continue its incredible growth in the automotive manufacturing sector.

What is MAMA working on now?

  • “The Southern Automotive Conference,” Biloxi, MS, October 2016
  • Workforce development
  • College scholarships
  • Regional cooperation

For more infomation on MAMA and the work they do, please visit their website: